Professional History

Cowboy Advertising, NY: VP, Director of Client Services

2007 - Present

I lead clients and agency teams, and am responsible for the planning, strategy, creative and development of web platforms and tools. Combining my traditional agency and consultancy experience, I become commercially literate with a company’s culture, approach, process and existing brand-product. I evaluate and understand the sector, trends, consumer, market dynamics, competitors and pricing and deliver marketing solutions that are creatively leveraged into an SEO program.

Clients include Disaboom.com, ING, Monster, Hair Club, Adweek, Citi, and Hudson.

It’s A Mad World, NY: Partner

2001 - 2006

Founded and built a virtual agency that provided planning, strategic and creative services and worked with Fortune companies to develop/build distinct digital solutions. Developed diversified portfolio of clients including Pfizer, American Express, Carnegie Hall, Canon, Qwest, Cramer Rosenthal McGlynn, and Schering-Plough.

BePaid.com, NY: SVP Marketing, US & Europe

1999 - 2000

Recruited to define and develop brand proposition and communications for BePaid.com to trade, consumers, partners, analysts and investors.

Euro RSCG Maxima, Moscow, Russia: Director of Client Services

Jan - Dec 1998

Contracted for one year to Westernize and develop agency structure/processes and to consolidate, develop and lead key clients including Panasonic, Toyota, Evian, Cadbury, Dannon, and Revlon in an emerging market.

‘21’ The Broadway Group, London, England: Managing Partner

1989 -1997

Founded and built full service group that provided clients with traditional agency process coupled with the management consultancy analysis and commercial insight. Led the agency from start-up to more than $200 million billings in five years. Won and retained key clients including General Motors, General Motors Europe, Charles Schwab, Barclaycard, and Harrods of Knightsbridge.

Saatchi & Saatchi, London, England: Group Account Director

1984 -1988

Account manager on the Nissan UK business -1984

Account director on Mars, Procter & Gamble accounts -1985

Group account director on Mars, P&G and Nissan accounts -1986 managed combined annual budgets of $300MM P/A

Architect of the P&G agency planning and strategy committee set up to evaluated category, product positioning, pricing, retail focus, and brand performance vs. spend in key UK regions

Education:

University College Dublin, Ireland: BA-Marketing

Nationality:

Irish-US Citizen